BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:chprms2026
X-WR-CALDESC:Event Calendar
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//Sched.com CHPRMS 53rd Annual Conference: Connected By Purpose//EN
X-WR-TIMEZONE:UTC
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261110T223000Z
DTEND:20261111T000000Z
SUMMARY:Kick-Off Happy Hour
DESCRIPTION:Join us for an informal gathering to kick off the conference! For those arriving early\, we’ll be meeting up for a relaxed happy hour at The Swamp Fox. This is a great opportunity to connect with fellow attendees before the conference begins. Drinks and snacks will be available for purchase.\n \n We look forward to seeing you there!
CATEGORIES:NETWORKING
LOCATION:Swamp Fox Bar\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:4b0c95be90f5fb89d7c8d414e3132bfb
URL:http://chprms2026.sched.com/event/4b0c95be90f5fb89d7c8d414e3132bfb
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T133000Z
DTEND:20261111T143000Z
SUMMARY:Registration & Breakfast
DESCRIPTION:Check in at our Registration Booth next to the elevators on the Mezzanine Level\, and then head over to the Carolina Ballroom for breakfast before our Keynote Session.
CATEGORIES:MEALS
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:17ef0d5e0a63c266141da02e5b513f17
URL:http://chprms2026.sched.com/event/17ef0d5e0a63c266141da02e5b513f17
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T141500Z
DTEND:20261113T000000Z
SUMMARY:Building Trust in a Fragmented Healthcare Experience: What Healthcare Can Learn from NASCAR-and Where the Comparison Breaks
DESCRIPTION:Healthcare marketers are increasingly accountable for trust\, growth\, and retention-yet they rarely control the full\nexperience that actually creates them. Patients don't experience brands through campaigns alone\; they experience access delays\, unclear next steps\, fragmented communication\, and inconsistent handoffs across teams.So what can marketers realistically influence?\n\n\nThis session explores how healthcare organizations can build trust in a fragmented environment by focusing on the moments that matter most-how patients enter the system\, understand their journey\, and decide whether to stay. Drawing on perspectives from oncology marketing\, digital platforms\, and service line strategy\, panelists will examine\nwhere trust breaks and what it takes to rebuild it through clearer expectations\, faster access\, and more coordinated\nexperiences.\n\n\nUsing NASCAR and other high-engagement industries as a point of contrast-not a blueprint-the discussion will highlight what translates to healthcare and where the comparison breaks down.Attendees will leave with a practical\,\nfour-part playbook they can apply immediately:\nMap one patient journey to identify friction\, confusion\, and drop-off pointsShift messaging from "what we do" to "what happens next" to build clarity and confidenceMeasure friction (e.g.\,referral leakage\, call abandonment\, time to appointment)\, not just campaign performancePartner with operational leaders to fix one high-impact barrier to access or coordinationThis session is designed for healthcare marketers and leaders looking to move beyond campaigns and take a more active role in shaping the experiences that drive trust\, retention\, and growth.\n
CATEGORIES:KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:7deab3cb035b76424e7b2b052e187b80
URL:http://chprms2026.sched.com/event/7deab3cb035b76424e7b2b052e187b80
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T151500Z
DTEND:20261113T000000Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:NETWORKING
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:02b40173a3d125adfa433124f0f7c6be
URL:http://chprms2026.sched.com/event/02b40173a3d125adfa433124f0f7c6be
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T154500Z
DTEND:20261112T204500Z
SUMMARY:Beyond Translation: Building Trust\, Access and Multicultural Patient Engagement Through Bilingual Communication
DESCRIPTION:As healthcare organizations continue serving increasingly diverse communities\, communication has become one of the\n most critical factors influencing patient trust\, engagement\, access\, and overall experience. This session explores how\n healthcare organizations can move beyond basic translation services and create culturally intelligent communication\n strategies that strengthen human connection\, improve patient understanding\, and foster trust within multicultural\n communities. \n\nDrawing from firsthand experience working as a bilingual interpreter supporting injured workers during workers' compensation medical appointments\, physical therapy sessions\, and perioperative communications before and after surgical procedures\, Roxana Massie shares practical insights into the emotional and communication barriers many\n bilingual patients experience throughout the healthcare journey. In addition to her healthcare interpretation background\,\n \nRoxana brings expertise in integrated communication strategies through radio\, digital media\, AI-enhanced audience\n engagement\, multicultural outreach\, and community-centered communication initiatives. Attendees will learn how\n healthcare organizations can: improve multicultural patient engagement\,strengthen community trust\,enhance bilingual\n communication efforts\,and create more human-centered healthcare experiences through integrated communication\n approaches.
CATEGORIES:BREAKOUT
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:3b22445e076244f9ccc9712552748fa3
URL:http://chprms2026.sched.com/event/3b22445e076244f9ccc9712552748fa3
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T154500Z
DTEND:20261111T164500Z
SUMMARY:Marketing\, Cultural Insight\, and Your Brand
DESCRIPTION:Patients and families in diverse communities are posting about their care in real time\, often revealing expectations and\n concerns not captured in surveys or scores. Learn how digital ethnography helps Roper St. Francis use cultural insight and\n community listening to build trust\, understand emerging themes\, and apply insights to brand strategy\, service planning\,\n and experience improvement.\n LEARNING OBJECTIVES\n - Learn how listening to the lived experiences of your community can help hone strategy2)\n - Understand how digital ethnography can be applied to uncover gaps\, inform decision-making3) Find out how digital\n ethnography strengthens patient acquisition and retention
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:faa81003e97ff8e4cfe72f7f66316837
URL:http://chprms2026.sched.com/event/faa81003e97ff8e4cfe72f7f66316837
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T165500Z
DTEND:20261113T000000Z
SUMMARY:Culture is the Brand
DESCRIPTION:Healthcare organizations across the country are facing a workforce crisis-staff shortages\, burnout\, and increasing difficulty\n recruiting and retaining qualified team members. While many solutions continue to focus on compensation\, staffing models\,\n and short-term fixes\, these approaches alone are not solving the problem.The more important question is not just why\n organizations can't find people - but why people are not choosing to stay.This session challenges the traditional narrative\n around workforce shortages and offers a different perspective: healthcare organizations don't just have a staffing\n problem-they have a culture problem.Today's healthcare workforce is making decisions based not only on pay and\n workload\, but on how they feel at work. Do they feel supported? Valued? Connected to purpose? When those elements are\n missing\, organizations struggle with disengagement\, burnout\, and turnover-regardless of other incentives.Audrey Cassell\n and Dan Dunlop will explore how culture has become a defining factor in recruitment and retention\, and how organizations\n that intentionally build and live their culture gain a significant competitive advantage. Drawing from real-world experience\n at Mountain Valley\, they will share how a culture centered on purpose\, service\, and human connection can strengthen\n engagement\, improve retention\, and enhance organizational reputation.The session will also examine the connection\n between culture and brand. In today's environment\, prospective employees are evaluating organizations based on both\n their internal culture and external reputation. When those are aligned\, organizations attract mission-driven talent and build\n stronger\, more stable teams. When they are not\, trust erodes and workforce challenges persist.Attendees will leave with a\n clear understanding that workforce challenges are not just operational-they are cultural-and with practical strategies to\n build an environment where people choose to join\, choose to stay\, and are able to do their best work.
CATEGORIES:MEALS
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:506c68f0df8c0bb1e71fdbd743138c48
URL:http://chprms2026.sched.com/event/506c68f0df8c0bb1e71fdbd743138c48
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T182000Z
DTEND:20261111T193000Z
SUMMARY:The Seven Deadly Sins of Healthcare Marketing (and how to repent before your audience leaves you behind
DESCRIPTION:Even the best-intentioned healthcare marketers fall into traps that undermine trust\, confuse audiences\, and stall results.\n Blending agency perspective and client-side truth\, Christian Barnett unpacks the "seven deadly sins" of healthcare\n marketing and challenges attendees to reimagine what effective\, human-centered marketing looks like in a post-truth\,\n high-pressure landscape. Expect uncomfortable truths\, actionable strategies\, and a call to move from performance to\n purpose.
CATEGORIES:KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:dfff861c134f7819f8e6e2f0d67e70c9
URL:http://chprms2026.sched.com/event/dfff861c134f7819f8e6e2f0d67e70c9
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T193000Z
DTEND:20261113T000000Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:NETWORKING
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:702f2901aa01b61e110523f499448b78
URL:http://chprms2026.sched.com/event/702f2901aa01b61e110523f499448b78
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T195000Z
DTEND:20261111T204500Z
SUMMARY:Lexington Health: Creating a Next Generation User Experience.
DESCRIPTION:Redesigning a hospital website is a serious undertaking. Rethinking a hospital system's online strategy from the ground up is something different entirely.That's exactly what Lexington Health did\, simultaneously evolving its brand while creating a wholly new suite of people-centered\, results-oriented\, next generation sites. What changed? Everything. Join us on a whirlwind tour\, from initial idea and research through launch. We'll show you how we did it\, what we learned\, how we overcame obstacles\, and most important\, how we've prepared for the future.Whether you're planning change or in the\n middle of it\, you'll come away with practical insights and a dash of inspiration.
CATEGORIES:BREAKOUT
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:039b9d9e69c249787c0cc4bc6421e377
URL:http://chprms2026.sched.com/event/039b9d9e69c249787c0cc4bc6421e377
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T195000Z
DTEND:20261111T204500Z
SUMMARY:Question & Answer Engine Optimization: Giving Patients (and AI) Exactly What They are Looking For
DESCRIPTION:This session is designed to cover the many ways that AEO provides a strategic opportunity across PR\, SEO\, web\, paid media and social by shifting your goal from channel-specific performance to building overall brand authority\, visibility and trust in the places AI and audiences currently discover answers.Connected by Purpose is a wonderful theme for this work to fall within because AEO is the search tool that ties together all forms of communications - strengthening authority signals\, refreshing key pages\, aligning your PR themes and owned content\, tightening technical SEO and making content easier for AI systems to understand and cite.
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:c497b52bc8a40fd5cf1bcef81ef50075
URL:http://chprms2026.sched.com/event/c497b52bc8a40fd5cf1bcef81ef50075
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T205000Z
DTEND:20261111T214500Z
SUMMARY:SEO\, GEO and AEO: What You Need to Know
DESCRIPTION:The term "search engine optimization'' was coined in 1997\, when Google was registered. And while Google is still king\, it's\n no longer enough for digital content marketers to focus on SEO alone. ChatGPT is growing at a pace faster than Google and\n is on track to match Google in just four years. Do you know how to optimize for GEO and AEO? (And do you know what\n those terms mean?) We'll show you how to give your pages a makeover so they'll show up in platforms like ChatGPT.
CATEGORIES:BREAKOUT
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:df24f3bf777c988351ff7319d3a92109
URL:http://chprms2026.sched.com/event/df24f3bf777c988351ff7319d3a92109
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T205000Z
DTEND:20261111T214500Z
SUMMARY:The Art of Storytelling in Healthcare Marketing
DESCRIPTION:In this session\, Cory Robertson will explore the profound impact of storytelling in the healthcare sector. At the heart of\n effective content strategy is the timeless truth that people care about people\, and compelling stories resonate deeply on an\n emotional level. Cory will delve into the art of capturing authentic human experiences\, emphasizing that personalized\n storytelling can transform the way healthcare messages are received.
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:094833b57e1af6b9be846622fa7cf304
URL:http://chprms2026.sched.com/event/094833b57e1af6b9be846622fa7cf304
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T221500Z
DTEND:20261111T231500Z
SUMMARY:Happy Hour
DESCRIPTION:Join us for a Happy Hour in the Hotel Lobby
CATEGORIES:NETWORKING
LOCATION:Hotel Lobby Bar\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:7dc6f1872bd63c1a275719abbadd4b2a
URL:http://chprms2026.sched.com/event/7dc6f1872bd63c1a275719abbadd4b2a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261111T233000Z
DTEND:20261112T020000Z
SUMMARY:Dinner on Your Own
DESCRIPTION:Dinner is on your own tonight\, so take advantage of Charleston's renowned culinary scene and explore the city's incredible restaurants. Be sure to join us back at the hotel for our hospitality suite\, which will open at 9 p.m. for a night of networking and relaxation.
CATEGORIES:MEALS
LOCATION:At local restaurants on your own\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:e1c356c79ef88b27517bc2c178cee3ee
URL:http://chprms2026.sched.com/event/e1c356c79ef88b27517bc2c178cee3ee
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T020000Z
DTEND:20261112T040000Z
SUMMARY:Hospitality Suite Sponsored by Definitive Healthcare & Reason One
DESCRIPTION:\n
CATEGORIES:NETWORKING
LOCATION:TBA\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:c9c1c86049736f64dd2b19d850142d46
URL:http://chprms2026.sched.com/event/c9c1c86049736f64dd2b19d850142d46
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T133000Z
DTEND:20261112T143000Z
SUMMARY:Breakfast
DESCRIPTION:Join us for breakfast and a brief update on CHPRMS\, our incoming board\, and what's next for the organization
CATEGORIES:MEALS
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:2541a2edf44c9f23a3bff3a03f3103d8
URL:http://chprms2026.sched.com/event/2541a2edf44c9f23a3bff3a03f3103d8
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T143000Z
DTEND:20261112T153000Z
SUMMARY:Designed for Dignity
DESCRIPTION:What happens when community engagement is treated not as outreach\, but as infrastructure?In this keynote\, Austen\n Williams\, MPA\, shares a multi-state case study on transforming health and social care technology from a passive directory\n into an active care ecosystem. Drawing on more than a decade of cross-sector leadership and community-based\n implementation\, she explores how values shape systems\, how trust shapes adaptation\, and how intentional alignment\n reduces friction across fragmented landscapes.Through the story of activating The Medi Community Resource Center\n across states and sectors\, this session examines "the thing behind the thing": the relational and structural conditions that\n determine whether tools are merely accessed or fully integrated into community life.Designed for leaders committed to\n impact\, this keynote reframes community engagement as coordinated design. When dignity is centered\, relational capital\n is leveraged\, and partners align around shared ownership\, ecosystems strengthen\, and sustainable outcomes\n follow.Attendees will leave with a practical framework for determining whether community engagement in their\n organizations is assumed or intentionally designed\, and how to embed alignment into everyday operations.
CATEGORIES:KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:03d34cd31bec9e6c7e96b9c4f52dc113
URL:http://chprms2026.sched.com/event/03d34cd31bec9e6c7e96b9c4f52dc113
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T153000Z
DTEND:20261112T154500Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:NETWORKING
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:b7b0529cf642fc9902e7ee60d08204d7
URL:http://chprms2026.sched.com/event/b7b0529cf642fc9902e7ee60d08204d7
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T155000Z
DTEND:20261112T165000Z
SUMMARY:From Mission to Momentum: How Community Engagement
DESCRIPTION:In 2015\, Graystone Eye established its nonprofit\, Graystone Eye Missions\, as a physician-funded initiative to support\n outreach and international mission work. In 2025\, the organization returned to Bolivia for its first mission trip since\n COVID-19-and what followed sparked something far greater than anticipated.\n\nThe impact of that trip\, shared through authentic storytelling and digital engagement\, ignited a renewed sense of purpose across both the community and within the organization. Online engagement surged\, internal excitement grew\, and what began as a mission effort quickly evolved into a powerful platform for connection\, awareness\, and growth.Leading up to its inaugural Gala & Auction on April 17\, Graystone Eye Missions raised over $50\,000 in its first year of intentional community awareness-covering costs that previously funded an entire mission trip\, including travel\, lodging\, and team expenses.\n\nThis session explores how healthcare organizations can harness the power of mission-driven storytelling\, employee engagement\, and community connection to "unleash" their nonprofit initiatives. By aligning purpose with strategy\, organizations can expand their reach\, strengthen their brand\, and create meaningful\, lasting impact both inside and outside their walls.
CATEGORIES:BREAKOUT
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:ddb67fc6c61df80e2b75bac25403c0ce
URL:http://chprms2026.sched.com/event/ddb67fc6c61df80e2b75bac25403c0ce
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T155000Z
DTEND:20261112T165000Z
SUMMARY:Stop Piloting. Start Scaling: How AI Is Delivering Real Results in Patient Access
DESCRIPTION:Healthcare is full of AI pilots-but few ever scale to deliver real\, sustained impact. This session challenges the cycle of\n endless experimentation and explores what it actually takes to move from pilot to enterprise value.Through real-world\n examples-including AI-driven voice\, automation\, and digital access strategies-this session will show how one health system\n moved beyond isolated pilots to achieve measurable improvements in patient access\, operational efficiency\, and\n experience. Attendees will gain practical insights into aligning stakeholders\, building the right operational foundation\, and\n creating the governance needed to scale what works.Designed for healthcare marketing and communications leaders\, this\n session highlights how to shift from supporting pilots to driving strategies that deliver meaningful\, system-wide results.
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:e114b2607d39d9d76fdb7e1443aaa264
URL:http://chprms2026.sched.com/event/e114b2607d39d9d76fdb7e1443aaa264
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T165000Z
DTEND:20261112T180000Z
SUMMARY:Networking Lunch
DESCRIPTION:\n
CATEGORIES:MEALS
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:9548084c629a90543361ac316ec79ac6
URL:http://chprms2026.sched.com/event/9548084c629a90543361ac316ec79ac6
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T181500Z
DTEND:20261112T191500Z
SUMMARY:Should You Market to Physicians?
DESCRIPTION:As health systems compete for attention and appointments\, they often focus exclusively on consumers and overlook\n physician marketing. But while persuading a consumer to choose you may lead to only one appointment\, changing one\n physician's referral pattern can lead to a long-term pipeline of new patients. WellSpan Health used this insight to launch an\n innovative content marketing program that's aimed at physicians and is generating a steady stream of new referrals. This\n session will use WellSpan's program to explain the value of physician marketing\, when it might be right for you\, and how to\n design and launch scalable physician marketing of your own.
CATEGORIES:BREAKOUT
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:d3ee46610133613b03f22b76804d46d2
URL:http://chprms2026.sched.com/event/d3ee46610133613b03f22b76804d46d2
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T181500Z
DTEND:20261112T191500Z
SUMMARY:Stop Making Promises You Can't Keep: Brand Activation That Actually Works
DESCRIPTION:You've invested in research. Crafted compelling messaging. Launched beautiful campaigns. And then... patients arrive and experience something entirely different from what you promised.\n\nThis is the brand activation gap-and it's costing you credibility\, loyalty\, and market share.Brand activation isn't just about getting your message out there. It's about ensuring every patient touchpoint delivers on that message and builds trust. It's about aligning your operations\, your people\, and your culture with the promises your marketing makes.In this thought-provoking session\, you'll learn how to bridge the gap between what you advertise and what your patients actually experience. You'll gain a practical framework for activating your brand internally before going external\, monitoring delivery in real-time\, and measuring whether your experience matches your promises.This session is for marketers and demonstrates how to integrate in cross-functional teams because brand activation fails when it lives in a silo.
CATEGORIES:BREAKOUT
LOCATION:Colonial Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:6deaf70580e57892c2965f478db4a086
URL:http://chprms2026.sched.com/event/6deaf70580e57892c2965f478db4a086
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T191500Z
DTEND:20261112T194000Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:NETWORKING
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:ebcf0506904a73fdde4ea8f44ce5c909
URL:http://chprms2026.sched.com/event/ebcf0506904a73fdde4ea8f44ce5c909
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T194500Z
DTEND:20261112T211500Z
SUMMARY:Roundtables
DESCRIPTION:Spend your first 30-minutes in one of three round table discussions regarding Content and Social Media\, then spend your next 30 minutes in another. This is a great way to network and share experiences with your peers. Round table topics include: 1. Creating Kicka$$ Content with Andy Lyons (Roper St. Francis Healthcare)\, 2. Overcoming the SME Challenge with Kirsten Lecky (WG Content)\, and 3. Clarity is King with Shelley Heinrichs (Aha Media Group).
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:e6cdc64ab7f5a804eb4ffce67b7dc3ea
URL:http://chprms2026.sched.com/event/e6cdc64ab7f5a804eb4ffce67b7dc3ea
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T211500Z
DTEND:20261112T230000Z
SUMMARY:Free Time
DESCRIPTION:\n
CATEGORIES:
LOCATION:TBA\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:39ba68d83e6d05632120caebeffacc6a
URL:http://chprms2026.sched.com/event/39ba68d83e6d05632120caebeffacc6a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261112T230000Z
DTEND:20261113T000000Z
SUMMARY:Wallie Awards Cocktail Party
DESCRIPTION:Kick off an evening of fun and celebration in hotel lobby. Drinks and light hors d'oeuvres will be served.
CATEGORIES:NETWORKING
LOCATION:Hotel Lobby Bar\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:5c864581774737965724bbf0ba497c4b
URL:http://chprms2026.sched.com/event/5c864581774737965724bbf0ba497c4b
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T000000Z
DTEND:20261113T023000Z
SUMMARY:Wallie Awards Dinner
DESCRIPTION:Don your cocktail attire and join us in celebrating the best healthcare marketing and communications campaigns in the Carolinas.
CATEGORIES:MEALS
LOCATION:Colonial Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:648c6f183e3fede5a93baeaa717834ad
URL:http://chprms2026.sched.com/event/648c6f183e3fede5a93baeaa717834ad
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T023000Z
DTEND:20261113T040000Z
SUMMARY:Wallie After Party
DESCRIPTION:Join us in the Gold Ballroom to celebrate your awards with our musical guests The Yacht Club
CATEGORIES:NETWORKING
LOCATION:Gold Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:7214e8bebe529d6ca7b2d5ac50f3774f
URL:http://chprms2026.sched.com/event/7214e8bebe529d6ca7b2d5ac50f3774f
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T040000Z
DTEND:20261113T050000Z
SUMMARY:Hospitality Suite
DESCRIPTION:\n
CATEGORIES:NETWORKING
LOCATION:TBA\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:e8328d84a0e68b925b15498b9bba5886
URL:http://chprms2026.sched.com/event/e8328d84a0e68b925b15498b9bba5886
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T130000Z
DTEND:20261113T140000Z
SUMMARY:Breakfast
DESCRIPTION:Luggage hold will be available in the Laurens Room on the Mezzanine Level
CATEGORIES:MEALS
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:b723a3ac7fdbf1cb66e446a19cd99e29
URL:http://chprms2026.sched.com/event/b723a3ac7fdbf1cb66e446a19cd99e29
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T140000Z
DTEND:20261114T040000Z
SUMMARY:Why Humanity Means Even More in the Age of AI
DESCRIPTION:AI is exploding and changing the way we work. It makes things easy and complex at the same time. It also risks us from\n falling into a sea-of-sameness trap and forgetting what makes us human. Humanity is more important now than ever. This\n talk will not be about AI tips\, tricks or implementation plans. Your AI brain can take a welcome break. Instead\, we'll dive\n into why our uniqueness as humans gives us the power to lead from the heart and head\, instead of the emotionless data\n centers popping up everywhere.
CATEGORIES:KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:03181d97d01d9e16c70284b25ee3baa7
URL:http://chprms2026.sched.com/event/03181d97d01d9e16c70284b25ee3baa7
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T150000Z
DTEND:20261114T040000Z
SUMMARY:Roundtable Takeaways - 10 Minute Recaps
DESCRIPTION:\n
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:d7a7ee5ece545dd2c10b9c580f328b3a
URL:http://chprms2026.sched.com/event/d7a7ee5ece545dd2c10b9c580f328b3a
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T150000Z
DTEND:20261114T040000Z
SUMMARY:Break with Sponsors
DESCRIPTION:Enjoy water\, coffee and a snack with sponsors
CATEGORIES:NETWORKING
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:c9987618f59f6e00812a926d05475f70
URL:http://chprms2026.sched.com/event/c9987618f59f6e00812a926d05475f70
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T153000Z
DTEND:20261113T163500Z
SUMMARY:The Commitment Compass: Navigating Beyond the Conference
DESCRIPTION:The Commitment Compass: Navigate Beyond the ConferenceEvery conference ends the same way\, notebooks full\, hearts\n full\, and minds racing with possibility. But then comes the return to "normal life." The inbox fills and the schedule crowds.\n The spark fades.In The Commitment Compass: Navigate Beyond the Conference\, healthcare leader and keynote speaker\n Veronica Sterling helps audiences turn that spark into sustained direction. Drawing from her own story of renovation\,\n adventure\, and loss\, Veronica takes attendees on a journey of transformation to inspire their own action towards\n growth.Through storytelling\, humor\, and reflection\, she shares how the DIY renovation project of a 1984 Airstream\n motorhome became a real-world map for navigating change and commitment for leadership and life. Participants will follow\n along with a guided worksheet\, building their own "Compass" in real time to identify their True North\, strengthen their\n capacity\, and commit to purposeful next steps.This closing keynote leaves attendees inspired and equipped with a tangible\n framework and a renewed sense of clarity and courage to continue the momentum long after the conference ends.Perfect\n for any event seeking to end on a note of energy\, reflection\, and purpose.
CATEGORIES:KEYNOTE
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:b0d652c6a2f9f6a1481db0d536fd8c8d
URL:http://chprms2026.sched.com/event/b0d652c6a2f9f6a1481db0d536fd8c8d
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T163500Z
DTEND:20261114T040000Z
SUMMARY:Passport/Door Prize Winners
DESCRIPTION:\n
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:7a209a3bc29d681ad0e460f89a49d197
URL:http://chprms2026.sched.com/event/7a209a3bc29d681ad0e460f89a49d197
END:VEVENT
BEGIN:VEVENT
DTSTAMP:20260820T031005Z
DTSTART:20261113T165000Z
DTEND:20261114T040000Z
SUMMARY:Closing Remarks
DESCRIPTION:\n
CATEGORIES:BREAKOUT
LOCATION:Carolina Ballroom\, 387 King St\, Charleston\, SC 29403
SEQUENCE:0
UID:114b32f972076b2595c5dd8957b4c8ec
URL:http://chprms2026.sched.com/event/114b32f972076b2595c5dd8957b4c8ec
END:VEVENT
END:VCALENDAR