CHPRMS 53rd Annual Conference: Connected By Purpose

This session is designed to cover the many ways that AEO provides a strategic opportunity across PR, SEO, web, paid media and social by shifting your goal from channel-specific performance to building overall brand authority, visibility and trust in the places AI and audiences currently discover answers.Connected by Purpose is a wonderful theme for this work to fall within because AEO is the search tool that ties together all forms of communications - strengthening authority signals, refreshing key pages, aligning your PR themes and owned content, tightening technical SEO and making content easier for AI systems to understand and cite.