CHPRMS 53rd Annual Conference: Connected By Purpose

CHPRMS 53rd Annual Conference: Connected By Purpose

Welcome to the 53rd Annual CHPRMS Conference in beautiful Charleston, S.C.

5:30pm EST

Kick-Off Happy Hour Swamp Fox Bar

8:30am EST

Registration & Breakfast Carolina Ballroom

9:15am EST

Building Trust in a Fragmented Healthcare Experience: What Healthcare Can Learn from NASCAR-and Where the Comparison Breaks Carolina BallroomLaila Waggoner • Mindy Grantham • Brett Waress, MHA, FACMPE • Nick Rend

10:15am EST

Break with Sponsors Carolina Ballroom

10:45am EST

Marketing, Cultural Insight, and Your Brand Carolina BallroomDean Browell • Krista Robertson Beyond Translation: Building Trust, Access and Multicultural Patient Engagement Through Bilingual Communication Gold BallroomRoxana Massie

11:55am EST

Culture is the Brand Carolina BallroomDan Dunlop • Audrey Cassell

1:20pm EST

The Seven Deadly Sins of Healthcare Marketing (and how to repent before your audience leaves you behind Carolina BallroomChristian Barnett • Shannon Curran

2:30pm EST

Break with Sponsors Carolina Ballroom

2:50pm EST

Lexington Health: Creating a Next Generation User Experience. Gold BallroomDean Schuster • David Anderson Question & Answer Engine Optimization: Giving Patients (and AI) Exactly What They are Looking For Carolina BallroomHeather Price • Bill Billings

3:50pm EST

SEO, GEO and AEO: What You Need to Know Gold BallroomMelinda Daffin • Kristen Klein The Art of Storytelling in Healthcare Marketing Carolina BallroomCory Robertson

5:15pm EST

Happy Hour Hotel Lobby Bar

6:30pm EST

Dinner on Your Own At local restaurants on your own

9:00pm EST

Hospitality Suite Sponsored by Definitive Healthcare & Reason One TBA

8:30am EST

Breakfast Carolina Ballroom

9:30am EST

Designed for Dignity Carolina BallroomAusten Williams

10:30am EST

Break with Sponsors Carolina Ballroom

10:50am EST

From Mission to Momentum: How Community Engagement Gold BallroomDarby Sherrill Stop Piloting. Start Scaling: How AI Is Delivering Real Results in Patient Access Carolina BallroomCrystal Broj

11:50am EST

Networking Lunch Carolina Ballroom

1:15pm EST

Should You Market to Physicians? Gold BallroomLoren Farquhar • Rena Wilson-Fox • Justin Matlick Stop Making Promises You Can't Keep: Brand Activation That Actually Works Colonial BallroomJean Hitchcock • Kris Baird

2:15pm EST

Break with Sponsors Carolina Ballroom

2:45pm EST

Roundtables Carolina Ballroom

4:15pm EST

6:00pm EST

Wallie Awards Cocktail Party Hotel Lobby Bar

7:00pm EST

Wallie Awards Dinner Colonial Ballroom

9:30pm EST

Wallie After Party Gold Ballroom

11:00pm EST

Hospitality Suite TBA

8:00am EST

Breakfast Carolina Ballroom

9:00am EST

Why Humanity Means Even More in the Age of AI Carolina BallroomAmy Comeau

10:00am EST

Roundtable Takeaways - 10 Minute Recaps Carolina Ballroom Break with Sponsors Carolina Ballroom

10:30am EST

The Commitment Compass: Navigating Beyond the Conference Carolina Ballroom

11:35am EST

Passport/Door Prize Winners Carolina Ballroom

11:50am EST

Closing Remarks Carolina Ballroom