Name: SEO, GEO and AEO: What You Need to Know
Start: 2026-11-11T15:50:00-0500
End: 2026-11-11T16:45:00-0500

Welcome to the 53rd Annual CHPRMS Conference in beautiful Charleston, S.C.

Wednesday November 11, 2026 3:50pm - 4:45pm EST

The term "search engine optimization'' was coined in 1997, when Google was registered. And while Google is still king, it's
no longer enough for digital content marketers to focus on SEO alone. ChatGPT is growing at a pace faster than Google and
is on track to match Google in just four years. Do you know how to optimize for GEO and AEO? (And do you know what
those terms mean?) We'll show you how to give your pages a makeover so they'll show up in platforms like ChatGPT.

Speakers

Melinda Daffin

Director of digital content, Ochsner Health

Melinda Daffin is director of digital content at Ochsner Health, a nonprofit healthcare provider with 47 hospitals and 370 health and urgent care centers across Louisiana, Mississippi and the Gulf South. Melinda oversees social media, web, SEO, blog and newsletters at Ochsner. Before... Read More →

Kristen Klein

Manager of Digital Content, Ochsner Health

Kristen Klein is manager of digital content at Ochsner Health, where she has worked since 2019. In her role, she leads website optimization efforts focused on enhancing the digital patient experience, including SEO, geo-targeting strategies, and content performance.Kristen brings... Read More →

Wednesday November 11, 2026 3:50pm - 4:45pm EST
Gold Ballroom 387 King St, Charleston, SC 29403

Breakout

CHPRMS 53rd Annual Conference: Connected By Purpose

Melinda Daffin

Kristen Klein

Get help with the event

CHPRMS 53rd Annual Conference: Connected By Purpose

Melinda Daffin

Kristen Klein

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