CHPRMS 53rd Annual Conference: Connected By Purpose

Healthcare is full of AI pilots-but few ever scale to deliver real, sustained impact. This session challenges the cycle of
endless experimentation and explores what it actually takes to move from pilot to enterprise value.Through real-world
examples-including AI-driven voice, automation, and digital access strategies-this session will show how one health system
moved beyond isolated pilots to achieve measurable improvements in patient access, operational efficiency, and
experience. Attendees will gain practical insights into aligning stakeholders, building the right operational foundation, and
creating the governance needed to scale what works.Designed for healthcare marketing and communications leaders, this
session highlights how to shift from supporting pilots to driving strategies that deliver meaningful, system-wide results.