CHPRMS 53rd Annual Conference: Connected By Purpose

As health systems compete for attention and appointments, they often focus exclusively on consumers and overlook
physician marketing. But while persuading a consumer to choose you may lead to only one appointment, changing one
physician's referral pattern can lead to a long-term pipeline of new patients. WellSpan Health used this insight to launch an
innovative content marketing program that's aimed at physicians and is generating a steady stream of new referrals. This
session will use WellSpan's program to explain the value of physician marketing, when it might be right for you, and how to
design and launch scalable physician marketing of your own.