CHPRMS 53rd Annual Conference: Connected By Purpose

Healthcare organizations across the country are facing a workforce crisis-staff shortages, burnout, and increasing difficulty
recruiting and retaining qualified team members. While many solutions continue to focus on compensation, staffing models,
and short-term fixes, these approaches alone are not solving the problem.The more important question is not just why
organizations can't find people - but why people are not choosing to stay.This session challenges the traditional narrative
around workforce shortages and offers a different perspective: healthcare organizations don't just have a staffing
problem-they have a culture problem.Today's healthcare workforce is making decisions based not only on pay and
workload, but on how they feel at work. Do they feel supported? Valued? Connected to purpose? When those elements are
missing, organizations struggle with disengagement, burnout, and turnover-regardless of other incentives.Audrey Cassell
and Dan Dunlop will explore how culture has become a defining factor in recruitment and retention, and how organizations
that intentionally build and live their culture gain a significant competitive advantage. Drawing from real-world experience
at Mountain Valley, they will share how a culture centered on purpose, service, and human connection can strengthen
engagement, improve retention, and enhance organizational reputation.The session will also examine the connection
between culture and brand. In today's environment, prospective employees are evaluating organizations based on both
their internal culture and external reputation. When those are aligned, organizations attract mission-driven talent and build
stronger, more stable teams. When they are not, trust erodes and workforce challenges persist.Attendees will leave with a
clear understanding that workforce challenges are not just operational-they are cultural-and with practical strategies to
build an environment where people choose to join, choose to stay, and are able to do their best work.