CHPRMS 53rd Annual Conference: Connected By Purpose

Laila Waggoner serves as Chief Dot Connector at Strategy for Hire. Through more than 35 years of agency, health system and other industry marketing leadership roles, she has developed deep expertise in strategic healthcare marketing working with regional health systems, community hospitals, academic medical centers, managed care organizations, associations and B2B brands in markets across the country. Laila provides unique insight into how healthcare organizations can best leverage the strategic marketing, branding and creative communications resources of market research and agency partners, and how agencies can best support their healthcare clients.She is a national Advisory Board member for the American Hospital Association’s marketing group, SHSMD (Society for Health Care Strategy and Market Development), a frequent presenter at industry conferences, and provides strategy consulting and guidance to select partners.