CHPRMS 53rd Annual Conference: Connected By Purpose

CHPRMS 53rd Annual Conference: Connected By Purpose

Welcome to the 53rd Annual CHPRMS Conference in beautiful Charleston, S.C.

10:45am EST

Marketing, Cultural Insight, and Your Brand Carolina BallroomDean Browell • Krista Robertson Beyond Translation: Building Trust, Access and Multicultural Patient Engagement Through Bilingual Communication Gold BallroomRoxana Massie

2:50pm EST

Lexington Health: Creating a Next Generation User Experience. Gold BallroomDean Schuster • David Anderson Question & Answer Engine Optimization: Giving Patients (and AI) Exactly What They are Looking For Carolina BallroomHeather Price • Bill Billings

3:50pm EST

SEO, GEO and AEO: What You Need to Know Gold BallroomMelinda Daffin • Kristen Klein The Art of Storytelling in Healthcare Marketing Carolina BallroomCory Robertson

10:50am EST

From Mission to Momentum: How Community Engagement Gold BallroomDarby Sherrill Stop Piloting. Start Scaling: How AI Is Delivering Real Results in Patient Access Carolina BallroomCrystal Broj

1:15pm EST

Should You Market to Physicians? Gold BallroomLoren Farquhar • Rena Wilson-Fox • Justin Matlick Stop Making Promises You Can't Keep: Brand Activation That Actually Works Colonial BallroomJean Hitchcock • Kris Baird

2:45pm EST

Roundtables Carolina Ballroom

10:00am EST

Roundtable Takeaways - 10 Minute Recaps Carolina Ballroom

11:35am EST

Passport/Door Prize Winners Carolina Ballroom

11:50am EST

Closing Remarks Carolina Ballroom