CHPRMS 53rd Annual Conference: Connected By Purpose

Dean Browell, PhD leads Feedback’s research with a passion for understanding human behavior, generational differences, and helping organizations turn insights into action. A frequent speaker across many industries, he has also briefed data on military family quality of life to The White House and Pentagon. Dean teaches at VCU’s School of Business, is a co-founder of Hidden In Plain Site and on the boards of The Poe Museum, SOAR365, and Firehouse Theatre. Feedback forms the research foundation of PCSIx (pronounced “Pick Six”), the innovation unit of PCSI to strengthen the systems that...

Dan Dunlop is a healthcare strategist and marketing leader with expertise in brand, growth, and organizational positioning. He works with healthcare organizations across the country to strengthen brand identity, improve engagement, and align messaging with culture and mission. Dan brings a unique perspective on how internal culture drives external perception—and how organizations can leverage both to attract and retain talent in a competitive workforce environment.

Heather helps create and maintain brands for some of the agency’s most high-profile clients. No matter who she’s working with, she has her finger on the pulse of what’s next in the digital, interactive and social realm – and how these newer means of communication layer with more traditional media to form an omni-channel approach to marketing. With the majority of her time spent in the creative ranks of the agency business, she continues to cherish the moment that an idea moves from concept to reality.In her 25+ year career, Heather’s work has earned countless local, regional and national...

Laila Waggoner serves as Chief Dot Connector at Strategy for Hire. Through more than 35 years of agency, health system and other industry marketing leadership roles, she has developed deep expertise in strategic healthcare marketing working with regional health systems, community hospitals, academic medical centers, managed care organizations, associations and B2B brands in markets across the country. Laila provides unique insight into how healthcare organizations can best leverage the strategic marketing, branding and creative communications resources of market research and agency partners, and... Read more