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Kick-Off Happy Hour 5:30pm - 7:00pm
Dinner on Your Own 6:30pm - 9:00pm
Registration & Breakfast 8:30am - 9:30am
Building Trust in a Fragmented Healthcare Experience: What Healthcare Can Learn from NASCAR-and Where the Comparison Breaks 11 9:15am - 12 7:00pm
Break with Sponsors 11 10:15am - 12 7:00pm
Marketing, Cultural Insight, and Your Brand 10:45am - 11:45am
Culture is the Brand 11 11:55am - 12 7:00pm
The Seven Deadly Sins of Healthcare Marketing (and how to repent before yo... 1:20pm - 2:30pm
Break with Sponsors 11 2:30pm - 12 7:00pm
Question & Answer Engine Optimization: Giving Patients (an... 2:50pm - 3:45pm
The Art of Storytelling in Healthcare Marketing 3:50pm - 4:45pm
Beyond Translation: Building Trust, Access and Multicultural Patient Engagement Through Bilingual Communication 11 10:45am - 12 3:45pm
Lexington Health: Creating a Next Generation User Experien... 2:50pm - 3:45pm
SEO, GEO and AEO: What You Need to Know 3:50pm - 4:45pm
Happy Hour 5:15pm - 6:15pm
Hospitality Suite Sponsored by Definitive Healthcare & Reason One 9:00pm - 11:00pm
Breakfast 8:30am - 9:30am
Designed for Dignity 9:30am - 10:30am
Break with Sponsor...
Stop Piloting. Start Scaling: How AI Is Delivering Real Results... 10:50am - 11:50am
Networking Lunch 11:50am - 1:00pm
Break with Sponsors 2:15pm - 2:40pm
Roundtables 2:45pm - 4:15pm
Stop Making Promises You Can't Keep: Brand Activation That Actua... 1:15pm - 2:15pm
Wallie Awards Dinner 7:00pm - 9:30pm
From Mission to Momentum: How Community Engagement 10:50am - 11:50am
Should You Market to Physicians? 1:15pm - 2:15pm
Wallie After Party 9:30pm - 11:00pm
Wallie Awards Cocktail Party 6:00pm - 7:00pm
Free Time 4:15pm - 6:00pm
Hospitality Suite 12 11:00pm - 13 12:00am
Breakfast 8:00am - 9:00am
Why Humanity Means Even More in the Age of AI 9:00am - 11:00pm
Break with Sponsors 10:00am - 11:00pm
Roundtable Takeaways - 10 Minute Recaps 10:00am - 11:00pm
The Commitment Compass: Navigating Beyond the Conference 10:30am - 11:35am
Passport/Door Prize Winners 11:35am - 11:00pm
Closing Remarks 11:50am - 11:00pm
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